‘Serena's Press workshop was concise, factual and practical. She packed in so much information that I came away with a clear idea on how to maximise press for myself and my brand. I would advise anyone starting out to do the course.'
Talia Cobbold, Talia Cobbold Interior Design.
‘Serena’s seminar gave our members a fascinating insight in to the minds of busy journalists alongside solid, practical advice on how to craft stories to ensure they capture maximum press attention. It was invaluable,’
Susie Rumbold, CPD Director, the British Institute of Interior Design.
‘As one of the world’s oldest antiquarian booksellers there are many challenges when it comes to PR in a digital age. However, after attending Serena’s workshop I had an instant success. Following her advice about how to use links in a blog I wrote a post about one of our rare, first-edition books. It sold almost instantly to a collector for £2000.’
Rosin O’Connor, Head of Marketing, Sotheran Books, London.
‘As a result of Serena’s bespoke seminars we were all much better educated and focused on what PR could do for us. They also allowed us to understand the type of media we should be targeting. First class.’
Sir Bill Moore, Chief Executive, The Portman Estate.
‘I attended Serena's group seminar at the BIID and found it so informative that I knew we must ask her to create a bespoke workshop for our studio. Her knowledge and understanding of the industry is incredible and her advice is proving to be invaluable.
I would highly recommend to anyone regardless of whether they run a startup or an established business.’
Aida Bratovic DipArch (Lond) RIBA, architect, www.Studioaida.co.uk
‘Serena’s first-class experience, professionalism and ‘feel’ for the world of PR made the workshop practical, informative and unmissable. I left feeling much more confident about what I could achieve, knowledgeable about how to achieve it, and excited about getting on with it. I would highly recommend Serena’s workshop to anyone who wants to learn how best to communicate a message to potential stakeholders or the wider public effectively.’
Jo Paton, Combe Bank School.