Standing out in Digital World
How do you stand out from the crowd? That is the subtext of my talks. It is also the subject of a new book by Dorie Clark, a marketing strategist at Duke University's Fuqua School of Business and author of Stand Out. Too many business books state the dull or obvious; but I was interested in Clark's ideas because she has a firm grasp of the challenges facing anyone who wants to get their ideas. Clark argues that there are three key ways to getting your ideas understood and appreciated: social proof (ie credibility); creating and more importantly sharing good ideas, and cultivating a network of people whose own professional standing is, in effect, an endorsement of what you do. You can read about her ideas in the Harvard Business Review or on Pocket; a pick of interesting news stories (mixed with the odd advertorial) plucked from international magazines and newspapers.