How to Get Press Workshops

Based in central London, we run affordable, practical and accessible PR workshops and one to ones specifically created for anyone who wants to learn how to get press in a digital age. Sessions start at £70 and take place in a comfortable, central London meeting room with lots of tea, coffee and cakes included.

What makes Good Coverage’s workshops different is that we are constantly updating our material to keep track of the ever-evolving world of public relations. Our training is topical and relevant, with hot-off-the press handouts, interviews with industry experts and up to-the-minute insights.

If you’re a PR newbie or want to burnish jaded skills, we offer courses for beginners and the more experienced.

From the press-friendly website to writing a press release, using pictures and how to find journalists via social media you’ll find out everything you need to know about PR in a digital age.

The courses are led by Serena Fokschaner, an experienced journalist who created her courses to give attendees a unique insight in to what journalists really want from PR. Since launching Good Coverage she has taught hundreds of small businesses and at organisations such as Sotheby’s Institute, City University, Morley College and The Portman Estate.

Other alumnae include Kate Middleton’s milliner and Olympic coin designers Barber Osgerby, The Prince’s Trust, the British Antiques Dealers Association, The British Institute of Interior Design and The Association of Women Art Dealers.


‘As one of the world’s oldest antiquarian booksellers there are many challenges when it comes to PR in a digital age. However, after attending Serena’s workshop I had an instant success. Following her advice about how to use links in a blog I wrote a post about one of our rare, first-edition books. It sold almost instantly to a collector for £2000.’ Rosin O’Connor, Head of Marketing, Sotheran Books. 

As a result of Serena’s seminars we were all much better educated and focused on what PR could do for us. They also allowed us to understand the type of media we should be targeting.  First class.’  Sir Bill Moore, Chief Executive, The Portman Estate.

‘Serena’s seminar gave our members a fascinating insight in to the minds of busy journalists, She gave us solid, practical advice on how to craft stories to ensure they capture maximum press attention. It was invaluable,’ Susie Rumbold, CPD Director, British Institute of Interior Design.

‘Serena’s first-class experience, professionalism and ‘feel’ for the world of PR made the workshop practical, informative and unmissable. I left feeling much more confident about what I could achieve, knowledgeable about how to achieve it, and excited about getting on with it. I would highly recommend Serena’s workshop to anyone who wants to learn how best to communicate a message to potential stakeholders or the wider public effectively.’  Jo Paton, Combe Bank School.  

‘Serena’s workshop was concise, factual and practical.  She packed in so much information that I came away with a clear idea on how to maximise press for myself and my brand. I would advise anyone starting out to do the course.’ Talia Cobbold, Talia Cobbold Interior Design. 


© Good Coverage 2016